INSIDEOUT NYC

Katarina Matsson gets to the core of the Big Apple

All The Pretty People

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Alla var där, eller ett fint urval i alla fall: Grace Coddington, Sofia Coppola (i dag igen!) Anna Dello Russo (och hatten), Alber Elbaz (och flugan), Bryanboy (och solglasögonen), Elin Kling (som bar det fantastiska Ann-Sofie Back halsbandet och avslöjade att det snart blir officiellt vad hon ska göra härnäst), Rumi och resten av bloggmaffian, Alexander Wang… (vilket såklart spär på ryktena om att han är näst i tur för H&M. Skulle passa bra efter Lanvin, men känns nånstans lite trist) Visningen hölls på Pierre Hotel (2 East 61st St) vid Central Park. Ett gammalt ståtligt hotell – nästan lika fint som kvällens gäster. Tyckte först det var underligt att det var så lite svenskar på plats, men det är ju egentligen genialiskt av H&M att göra en liten intim visning i New York. I Sverige är ju hajpen redan enorm.

ENGLISH: Everyone was there, or a good selection at least: Grace Coddington, Sofia Coppola (today again!) Anna Dello Russo (and the hat), Alber Elbaz (and the bowtie), Bryanboy (and the sunglasses), Elin Kling (who wore an amazing necklace from Ann-Sofie Back‘s s/s 11 collection), Rumi and the rest of the blog mafia, Alexander Wang… (which of course fuels the rumors that he’s next for H&M. Would be a good match after Lanvin, but feels kind of boring, doesn’t it?). The show was held at Pierre Hotel(2 East 61st St), just next to Central Park. An old beautiful hotel – almost as pretty as tonight’s guests. At first I thought it was strange that there almost wasn’t any Swedes there, but come to think of it, it’s kind of genius of H&M to make a small, exclusive show in New York. If the hype gets even half as big as back home, where every newspaper and fashion blogger has already written meters about the collaboration, they’re total winners.


Written by Katarina

November 18, 2010 at 11:37 pm

Posted in Fashion

Tagged with , ,

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