INSIDEOUT NYC

Katarina Matsson gets to the core of the Big Apple

The Local Firm In New York

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Häromdagen träffade jag trevliga Axel Nyhage från The Local Firm på W29 Showroom. De börjar sälja på Urban Outfitters nu nämligen (kolla här för fler butiker i USA). Vi snackade om världsherravälde, framtid (kanske nästa butik i eget namn blir i stan?) och bästa sättet att döda en råtta – håll koll på The Swede Beat framöver om du vill läsa mer. Jag tror på en ljus New York-framtid för det betonggrå märket, deras jeans och solglajjor är den perfekta looken för en model of duty.

ENGLISH: The other day I met Axel Nyhage from the Swedish brand The Local Firm at W29 Showroom. He was in town visiting since they’re just starting to sell at Urban Outfitters (for more US stores, look here). We talked about everything from taking over the world and the future of TLF (maybe the next store in their own name will open in New York?) to the best way to kill a rat. Keep an eye on The Swede Beat for a longer text sometime soon. I believe in a really bright New York future for this concrete gray brand (inspired by Bauhaus and Eastern Europe), their jeans and sunglasses are the perfect look for a model of duty.


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Written by Katarina

February 24, 2011 at 11:18 am

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